We see it all the time. Business owners setup a website and think that is all they have to do. Now the internet traffic will just magically find their website and the sales will start to roll in.
I hate to burst anyone’s bubble, but it takes a LOT more work than that to generate a large amount of web traffic to your site. You need to have a well thought out strategy to get your site to the first page of Google, and you need to start implementing it right away.
Right now 49% of Google’s search engine traffic clicks on the very first listing in the search results. That’s right. 49%. What could that mean for your business? If you are in a line of business whose keywords are searched 15,000 times a month, that means nearly 7500 unique visitors each month just from search engine traffic. What if it is a highly popular field that is searched for 50,000 times a month? 100,000 searches? 500,000 searches?
Here’s another fact for you. A whopping 92% of Google’s users never look past page three of the search results. Guess what that means? If you are not on the first three pages of Google, chances are 92% of the traffic on Google has no idea that you or your business exists.
As of 2008, 39% of internet users believed that businesses who were found on page one of the search results were industry leaders.
What are you doing today to get your business to Page One?
